There’s a discussion going, on a friend’s Facebook profile, about how Pay What You Want (PWYW) offers don’t work in Italy. The punters will simply get the stuff for free, because that is what everybody wants to pay.
Someone comments that PWYW never worked anyway, and brings the example of that Stephen King novel that was released in 2000, and was a total failure.
I am not a Stephen King fan, but I remembered the thing from 2000, the ill-fated serial novel The Plant, so I went and checked a few numbers – and indeed, Stephen King’s PWYW experiment made him a meager 470.000 dollars.
Total failure, right?
The novel was never completed, and that is indeed a failure for a novelist (the rule is “thou shalt finish what thou start”) but the reader response was good: 70/75% of the people that downloaded the installments paid the suggested price of 1 buck or more.
The Pay What You Want model worked.