This is an impromptu post.
Chuck Wendig just posted another fine piece about… authors that publish their own stuff.
About the name you slap on such individuals.
Something I’m interested in, as I’m one of those that get slapped.

Let’s see.
The most common labels are:

. self-published author
. independent author
. self-produced author

Let’s admit it – they do suck.
At best, they aremisleading.
In my language, the label is usually (autore) Autopubblicato – and it reads as a mark of infamy.
It means, more or less, “you sucker, a real publisher would not touch your rubbish with a ten foot pole”.
And in my case might as well be correct – I’ve this thing which seems to ruffle the feathers of most publishers.

Incidentally – I do prefer author to writer, because it describes more precisely who I am.
A writer could be writing under dictation.
He could be a graffiti artist.
I’m an author.

Or, here’s another definition which is quite fun, content crafter.
Which is fine when I’m authoring stuff that’s not orthodox book- stuff – online articles, blog posts, slide text, infographics, etcetera.
Beats any day of the week the horrid web-writer so many people seem to enjoy (so much so there’s people out there actually selling “professional web-writer” certifications, these days!)

When it comes to publishing my stuff, anyway, the standard labels suck, but there are two other definitions I like much better.

The first is artisanal publisher, coined by Guy Kawasaki and Shawn Welsh in his excellent APE: Author, Publisher, Entrepreneur-How to Publish a Book.
I’ve been using that a lot – it removes the stigma of the guy working in his basement with an old HP printer and adds a touch of highly marketable mistique.

The second, which was recently proposed by Chuck Wendig, is author-publisher.
Which, and I have to agree with the man, sounds just like a multi-class character in a role playing game – like wizard-rogue, which I have played once in a while in my long gaming career.
And is mighty fine.
Sounds great.
It’s classy.

So here we go – from this moment on, I am Davide Mana, author-publisher.
I’m into artisanal publishing, actually.

Related articles

• If you are writing a book and considering self-publishing (anexerciseindiscipline.com)
• Why One Self-Published Author Said ‘No’ To Amazon Publishing (mediabistro.com)
• Self-publishing according to Chuck Wendig (karavansara.wordpress.com)
• Punished for Self Publishing? (jadereyner.com)
• The Rise of Individuality—What This Means for Publishing & Authors (thewrittenodyssey.com)