As I am writing this, huge crowds have gathered in Lucca for what is the largest event in Europe centered on Comics and Games. For the long Halloween weekend, hundreds of thousands of visitors will crowd the narrow alleys of medieval Lucca, prowling the stands of publishers big and small, meeting artists and authors, trying new videogames, ogling cosplayers, and suffering the bad weather, the crowd and the noise.
Then they will come home, will arrange all that they bought on their beds or on their living room floor, and take a picture, that they will post on their socials, showing the world their “loot”.
Which is curious, because looting implies taking without paying, while the merchandise on display in these photographs cost a nice chunk of money – to which one must add the travel expenses, the lodging and food.
But these are the rituals of those that, in my country, call themselves “i nerd che hanno vinto” – the nerds that won.
And this, I think, is revealing – because we had a name, for people crowding conventions, that we used for decades before the nerds won whatever it is they did. We called it the fandom.
The fact that these shopaholics do not identify as fandom, but as a quite different tribe, the nerds that won, is telling.