A few hours back I was chatting with my friend Lucy about one of the trickiest part of publishing.
Synopses, Amazon calls them.
But I prefer blurbs.
You know, the digital equivalent of the book’s back cover copy.
The text that’s splattered under your book details on the Amazon page, and probably you attach to your ebook as part of the metadata.
It’s not the first thing the readers sees about the book – title, cover, author name and price come first – and yet it’s important as hell.
Because if it’s true that often the cover sells the book, the blurb has the all-important purpose of tipping the scales, helping the undecided to go on and shell out their hard-earned money.
There might be a job, in there – blurb-writer.
A sure-fire, 100%-hits writer of blurbs could sell them for five bucks per copy and make a living out of it. Continue reading →