Karavansara

East of Constantinople, West of Shanghai


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We are still having fun

I read the news today, oh, boy, just like John Lennon did. In my case, it was a social media post by someone I know. It was a masterful piece of brand management – three paragraphs with all the right keywords and all the bits and pieces to reinforce the author’s brand, the SEO perfectly balanced.
His pet topics, his by-words, even a subtle call-back to his first book.
The sort of thing you read in books by social media gurus about how to establish your presence and reinforce your brand.
It was, also, a piece about the recent death of a person, a public figure, a musician.

Me, I’m old fashioned, probably even Victorian in such things, but I found it in poor taste, and my respect for that person dropped a few more notches.

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