Book pre-orders – I love them. It’s one of the perks of following a writer: you sometimes get the chance to pre-order their books, maybe save a few bucks, and you feel sort of special. For a lot of strange reasons pre-orders are not that popular in my country, and whenever I tried to set-up a pre-order for my books the results were underwhelming. But as a reader, provided I’ve the money on my credit card, tell me where I need to sign.

Case in point, Rayne Hall’s latest writer-oriented handbook. I have half a dozen of her previous handbooks, and they are great: short, focused and to the point, very practical, very savvy, fun to read and useful. When I got the opportunity of pre-ordering Author Branding, I just clicked on the button. Now it’s here, and I have spent some time before dinner to dig in, and then changed my schedule for the rest of the evening: editing can wait, I want to read this baby to the end.