I wonder if this will have any impact on my sales.
Yes, I’m as mercenary-minded as they come, but really, bear witrh me.
Here are the trailers for the forthcoming reboot of the Mummy franchise.

Now, to be completely honest, my interest in this movie is not very high – I liked the first Brendan Fraser Mummy movie, great pulp entertainment, but the rest of the series bored me somewhat.
This new one does not tickle my fancy.
Oh, I’ll see it, one way or another, sooner or later, because, you know, it’s in my field and all that, but I’m not overly eager to buy a ticket.

But now turns out the mummy of the movie is the mummy of an evil Egyptian queen called… Amunet.
And that sort of rings a bell, so to speak. Continue reading →