Last night I attended a lecture about the ecology of the Belbo Valley – the Belbo Valley being the place where I live.
Being an environmental scientist by trade, you can imagine my curiosity and anticipation.
The end result was an increasingly embarrassing experience – poor contents, not fully understood by the speaker, and badly presented.

Now this got me thinking, on the way back home, about the tools for connecting with an audience.
Because it was doubtless that two thirds of the audience were enraptured despite the horrid lack of contents and unnerving presentation.
How come? Continue reading →